Greeting Friends! Let me ask you a critical question: Are you using Social Media for Business Marketing? If not, you are missing out on great marketing opportunities! Nowadays the use of social media to promote the name of your brand and business and tell your audience about your goods and services is a must!
Social Media is great to get the word out about your business existence, and it helps get the word out! What is also great about the Use of Social Media for Business Marketing besides exposure, is that you can grow a relationship with your audience!
I recall years ago when I first started in Real Estate I was passing out thousands and thousands of flyers, making cold calls which most of them were leading to rejections… back then, that was one way to get exposure.
Then came along the social media..I saw people posting their business opportunities, Realtors sharing their listings and so on. So I started to blast the media with listing as well. It didn’t do too well. Do you know why? Because I was thinking about me, I need to sell my listings…. Instead of thinking about peoples’ needs. What was their problem and how could I help them.
So yeah, lesson learned! You must think about your audience NOT you! You must assist them to FIND a solution to their problem!
Social Media Marketing to Succeed
Know Your Audience
Do some research – Find out what is going on within the Social Media? What people discuss? What’s their interest? Once you get the answer, then you need to find out how to meet their needs by finding a way to resolve their problems.
Make The Right Choice
Don’t use a gazillion of social media. Use the best one for your targeted audience. Better to use less and be more efficient than using a lot and not targeting the right one.
Write A Plan
As you did when creating your website, you should also first write a social media marketing plan. Use a unique strategy for each social platform.
At the beginning of each week set up some time to schedule (thirty to sixty minutes) your Social Media marketing content. Make sure your content is helpful to your audience.
Create a spreadsheet with social media content to keep track of when and where you post.
Each Social Media is unique so don’t treat them like if there were all the same. I suggest that you learn to use the Groups function within Facebook.
Don’t treat all social media networks the same. Familiarise yourself with Facebook Groups, do the same with LinkedIn and other social media. Post related content within in the groups, but only keep in mind how the audience differs from one social media to the other.
Interact with your audience. Respond to their comments on social media and on your website. Don’t ignore feedback or comments even if they are negative. By doing this, you will be building a relationship with your audience!
REPORTING AND METRICS
Reporting and metrics all depend on your social media marketing goals. It can be done weekly, bi-weekly or monthly. Check your campaign to see what is effective and what is not.
Reanalyzing Social Media
You should reanalyze your social media marketing strategy on a regular basis, just like content on your internet site. Do some testing to see what works best.
The Portent Free Content Idea Generator
Step 1: Click on bonus
Type in a keyword or sentence into the box provided such as:
“Social Media Marketing” and click the white arrow to submit:
Then this is what will appear:
(Inside the blue circle)
“When Social Media Marketing Sends You Running for Cover”
Not happy with that one? Just click the refresh icon next to the subject box (white circular arrow thingy), and it will produce another headline. Click again for another and repeat until you find one you like and feel will get lots of social media attention.
Use Facebook Group For Marketing Your Business
Lots of people start a Facebook Group to market their business. Remember what I mentioned earlier: “Instead of thinking about peoples’ needs…what was their problem and how could you help them.”… therefore if you start creating a group and invite people to join, then spam your Facebook group with links to your website, you are thinking about YOU. Instead of asking people, join groups and help them with their problems.
Lots of people start a Facebook Group to market their business. Remember what I mentioned earlier: “Instead of thinking about peoples’ needs… what was their problem and how could you help them.”…therefore if you start creating a group and invite people to join, then spam your Facebook group with links to your website then, you are thinking about YOU. Instead of asking people to come to you, you go to them by joining groups and help them with their problems.
Once again, I hope you find this information useful. Please comment below and share!